Review · THE USA
Salem Booze and Brews Haunted Pub Crawl by US Ghost Adventures
Salem gets stranger after dark. The Booze and Brews Haunted Pub Crawl combines short walks, local ghost stories, and drinks at Salem bars, making it a social way to see the city without spending the whole evening in a museum or on a formal history tour. I like the mix of spooky folklore and ordinary nightlife, and I like that the guides, including Jenna, Kristen, Michael, Andy, Bella, and Susan, are often praised for humor, storytelling, and drink suggestions. The main catch is that the exact bar stops can change, and the drinks are not included in the $36 ticket.
I also like the 30-minute rhythm at each stop. You have enough time to order a drink, hear a story, and chat before moving on. Still, this is not the best choice if you want a carefully controlled Halloween-night route, a full meal, or guaranteed entry into every named pub. On the busiest nights, groups have faced crowded bars, long waits, and trouble finding the meeting point.
Key Things to Know Before You Go

- Three bar stops are the usual plan: Expect roughly 30 minutes at each bar, with additional haunted sites discussed along the way.
- The stories are the main attraction: The guide provides ghost tales and first-hand accounts, while drinks are purchased separately.
- The route may change: The advertised locations are examples, not a promise that every group will enter every listed business.
- The meeting point is central Salem: Start at East India Square, 158 Essex Street, and finish back there.
- Small groups help: The maximum group size is 20, though even that can feel large in a crowded bar.
- Book ahead: The experience is often reserved about 43 days before the date, especially during Salem’s busiest season.
What the $36 Ticket Really Buys

At $36 per person, this is reasonably priced for a 90-minute guided evening, but only if you treat it as a storytelling and social experience. You are paying for the guide, the route, the haunted-history talk, and the organization of the group. You are not paying for beer, cocktails, food, gratuity, or a guaranteed drink token.
That distinction matters. A few people arrive expecting a traditional pub crawl where the ticket covers a drink at each bar. It does not. You should budget separately for three drinks if you plan to order at every stop, along with money for the guide.
The best value comes from the guide. A strong guide turns an ordinary drink into part of Salem’s story, explains what happened at a building, and keeps the group moving. Jenna has been praised for making a small group feel personal, while Andy is especially good at bringing solo participants into the conversation. Bella has received praise for clear timing instructions and keeping the group together.
The experience is less valuable if the guide talks too quickly, gives too little local history, or spends too much time on personal material. That variation is important. This is not a scripted show with the same quality every night.
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Meeting at East India Square

The crawl begins at East India Square on Essex Street. That location is near public transportation, and the tour ends at the same meeting point, which makes it easier to plan the rest of your evening.
Give yourself extra time to find the group. Salem can be difficult on major event nights, and street closures have caused some people to miss the start. Halloween is especially challenging, with many tour groups gathering around the same public spaces. Look for the guide promptly, check any text messages about meeting changes, and do not assume the group will be easy to spot in a crowded square.
Wear shoes suited to walking on cobblestones. The route involves moving between bars and haunted locations, and the tour is more active than the 90-minute duration may suggest. A rain jacket is also sensible because the tour requires good weather and takes place outdoors between stops.
The First Bar and Its Unsettled Kitchen

The first listed stop is at 87 Washington Street. The story here centers on odd activity inside the bar. Staff have reported glasses breaking, and kitchen workers have described feeling sudden sadness when the bar is empty.
This is a good example of the tour’s approach. You are not visiting a castle or an abandoned prison. You are hearing about strange moments in working businesses that still serve food and drinks. That contrast can make the stories feel closer to daily life, though it also means the atmosphere depends on how busy the bar is that night.
Plan to order quickly and listen while you do. At one stop, a large group found that seating was limited and that they could use the bar area but not the tables. Another group waited more than 20 minutes to be served. If you want a relaxed meal, eat before the tour instead of relying on the crawl for dinner.
Joshua Ward House and Salem’s Darker Stories

The Joshua Ward House is one of the strongest historic stops connected with the crawl. The guide discusses reported hauntings linked to the building and accounts from staff and people who have spent time there.
You may not go inside. The value is in the setting and the explanation, so stay close enough to hear the guide. Salem’s haunted sites work best when you understand the human stories behind them, rather than simply rushing from one spooky doorway to the next.
This is also where guide quality matters most. A good storyteller gives the building a sense of place without claiming that every unexplained event is proof of a ghost. The strongest accounts balance local history, reported experiences, and a little room for doubt.
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Rockafellas, Crowds, and Unexplained Activity

Rockafellas is presented as both a popular party spot and a place with its own unsettling reports. Staff have described strange events during late cleaning shifts, and some have been uncomfortable being alone after closing.
The stop works well for people who want a normal Salem night out with a ghost story attached. It is not a quiet historic house. You may find music, other customers, and a busy bar competing with the guide’s voice.
That tradeoff comes up often on this crawl. A full bar gives you authentic nightlife, but it is not ideal for hearing every word. One of the main practical complaints has been difficulty getting drinks in a crowded venue. If the bar is packed, order as soon as you arrive and then move close to the guide.
The exact stop is not guaranteed. Some outings have included only one of the three named bars, while others have visited different breweries or pubs. Ask the guide at the start which locations are planned that night.
The Bookshop Stop and Stories Behind the Glass

Between bar stops, the guide may point out a small bookshop connected with tales of death and reported apparitions. The story includes an entity sometimes said to appear in the windows.
This portion gives the crawl a welcome change of pace. You are not simply walking from drink to drink. You are also seeing Salem’s streets and hearing stories tied to ordinary storefronts. The stop is brief, so it is best treated as a quick storytelling pause rather than a full visit to the shop.
Keep your expectations sensible. The advertised route includes several passing points, and not every location is a sit-down stop. Some groups have found that the haunted sites were explained from outside while the bar visits received more of the scheduled time.
Village Tavern and the Final Round

The Village Tavern is listed as the final bar stop. Here, the focus shifts from the building itself to the ground beneath it. The guide tells stories about people who died in the area and are said to remain connected to the site.
A final bar stop is useful because you can settle in, order a drink, and let the evening wind down. It also explains why you should eat before setting off. Thirty minutes is enough for a drink and conversation, but not enough for a proper meal if the group has to leave on time.
The crawl generally follows a simple pattern: arrive, order, hear the story, enjoy a little free time, and regroup. Guides who give five-minute warnings make the route easier to follow. You should still keep an eye on the time. If you wander off or order slowly, you may be left trying to catch up.
The Guides Make or Break the Evening

The strongest praise goes to the guides rather than to any single bar. Jenna has been described as warm and personal with small groups. Kristen allowed time for questions and conversation. Michael received praise for both his story delivery and his choice of bars.
Andy is a good name to request if the booking system allows it. His strength is including people who arrive alone and helping the group feel comfortable quickly. Bella has been praised for adding details at each haunted site and for giving clear departure times. Susan is noted for storytelling and thoughtful drink suggestions.
The less successful outings point to the risks. A guide who speaks too quickly can make the stories hard to follow. A guide who gives little Salem history can leave the crawl feeling like a basic bar walk. Before the first stop, listen for clear instructions about the route and ask what has changed if a listed venue is unavailable.
Who Will Enjoy This Most
I would recommend the crawl to adults who like casual nightlife, short walks, local ghost tales, and meeting new people. It can work particularly well for friends, couples, and solo participants who enjoy a social group rather than a quiet private tour.
It also suits someone visiting Salem for the first time. The route offers a quick look at central streets, familiar historic sites, and local bars in one evening. You will not receive a full lesson on the witch trials, but guides often add facts about Salem’s past along with the hauntings.
This is a weaker fit for anyone seeking a serious paranormal investigation, a seated meal, or a polished theatrical production. It is also a poor choice for a strict Halloween schedule unless you allow extra time for road closures and crowds.
Most participants can take part, and service animals are allowed. The group can include up to 20 people, so the experience is social rather than private.
Timing, Weather, and Cancellation
The stated duration is about 1 hour and 30 minutes. Several accounts describe three stops of roughly 30 minutes each, plus short walks and storytelling pauses. In practice, waiting for drinks or entering a busy venue can affect the pace.
The tour depends on good weather. If poor weather causes a cancellation, you are offered another date or a full refund. You can cancel for a full refund up to 24 hours before the start time. Cancellations or changes within 24 hours are not refunded.
The tour is offered in English and uses a mobile ticket. Confirmation is sent within 48 hours, subject to availability.
Is Salem Booze and Brews Worth Booking?
Book it if you want a friendly night out with ghost stories, not a guaranteed tour of every pub named in the route. At $36, the price is fair when the guide is engaging, the bars can handle the group, and you value the local stories more than included drinks.
I would avoid Halloween night unless the operator provides firm meeting instructions and confirmed bar access. For a quieter date, arrive early, eat first, wear comfortable shoes, check for route updates, and keep your expectations flexible.
My call: book this for the social atmosphere and the guides, especially if you can request someone such as Jenna, Andy, Bella, Kristen, Michael, or Susan. Skip it if you need a fixed itinerary, a guaranteed seat, or drinks included in the ticket.
FAQ
How long does the Salem Booze and Brews Haunted Pub Crawl last?
The experience lasts approximately 1 hour and 30 minutes. The usual format includes about 30 minutes at each of three bar stops, with additional walking and haunted-story stops between them.
How much does the tour cost?
The listed price is $36 per person. Alcoholic drinks and gratuity are not included.
Where does the tour start?
The meeting point is East India Square, 158 Essex Street, Salem, Massachusetts 01970.
Where does the tour finish?
The activity ends back at the meeting point in East India Square.
Are drinks included in the ticket?
No. You purchase alcoholic drinks separately at the bars.
Is the tour offered in English?
Yes. The tour is offered in English.
How many people can join the tour?
The maximum group size is 20 people.
Can I cancel for a refund?
Yes. You can cancel at least 24 hours before the start time for a full refund. Cancellations within 24 hours are not refunded. If poor weather cancels the experience, you are offered another date or a full refund.
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